Why AI Won’t Kill the Need for a Website
Every few years, something comes along that’s supposed to “kill” the website.
First it was Facebook Pages, then Instagram, then TikTok — and now, AI. Some people believe that with chatbots, AI search, and auto-generated content, traditional websites might fade away.
They won’t.
In fact, your website is becoming more important than ever.
1. You Own It — They Don’t
When you build an audience on Instagram, LinkedIn, or any AI-powered platform, you don’t own that space.
You’re renting it. Algorithms change, visibility drops, and overnight your traffic can vanish.
Your website, on the other hand, is your digital home. You own the domain, the content, and the experience.
It’s the only space online where you set the rules.
2. AI Isn’t a Substitute for Trust
AI can write copy, summarise your services, and even draft blogs — but trust comes from authenticity.
Visitors can instantly tell the difference between a generic AI-written paragraph and something written with real thought and experience.
A professionally designed website builds credibility in a way no chatbot ever could. People want to know who they’re dealing with — to see your work, your face, your words.
That’s something AI can’t fake.
3. Google Still Rules
AI search may evolve, but the web still runs on websites.
AI summaries, even those in ChatGPT or Google’s new AI overview, still link back to websites for verification. If you don’t have a site, there’s nothing to reference.
Good SEO, smart content, and strong design all feed into discoverability. And those are things that AI alone can’t sustain without a central home base.
4. It’s the Hub for Everything Else
Your website is the connection point for your business.
Email signups, booking systems, blogs, portfolios, payments — all roads lead there. Social media, AI chatbots, and marketing tools work best when they’re integrated into a solid website.
Without it, your digital presence is scattered — you’re building on borrowed land instead of your own.
5. AI Should Enhance Your Site, Not Replace It
AI can help you write blogs faster, generate ideas, or optimise your SEO.
But it’s not there to replace your brand’s heart.
The smartest businesses are using AI as a design and marketing assistant — not as their voice.
In short, AI can make a good website great, but it can’t make you redundant.
Conclusion
Your website is still the cornerstone of your digital identity.
It’s where people go when they want to check if your business is real, understand what you offer, and decide if they can trust you.
AI might change the tools we use, but it won’t change human behaviour: we still look for something we can believe in — and that starts with a great website.
Work with a trusted Squarespace Designer UK, View my Squarespace Portfolio, Design Portfolio, or Contact Luntdesign.
FAQ
Q: Do I need a designer to set up a Squarespace site?
A: While you can build a site yourself, a professional Squarespace designer ensures your site is well-structured, SEO-optimised, and aligned with your brand.
Q: How often should I update my website or blog?
A: Even small updates every few months help keep content fresh, which encourages Google to re-crawl your site and can boost rankings.
Q: What’s the best way to improve SEO on Squarespace?
A: Focus on clear navigation, internal links between pages, optimised meta descriptions, and properly sized images.