10 Ways to Instantly Improve Your Squarespace Website

Introduction

A great website shouldn’t just look good — it should work hard for you.

It should load quickly, communicate clearly, and guide visitors to take action.

Yet most Squarespace sites never reach their full potential. They’re often cluttered, inconsistent, or simply unfocused — small details that make a big difference.

After years of designing and refining websites for clients across every industry, I’ve seen what separates an average site from one that truly converts.

The best part? Most improvements don’t require coding — just a sharper eye, a cleaner layout, and a few smart decisions.

Here are ten simple, professional tweaks that can transform how your website looks and performs.

1. Simplify Your Navigation

People shouldn’t have to think. Your navigation is the map of your site — if it’s confusing, visitors will give up.

Keep your main menu short and clear: ideally five to seven items. Use straightforward labels like Home, About, Services, Work, Contact. Avoid clever phrases that make people guess.

If you have multiple small pages, merge them into one. Every extra click is a chance to lose a visitor.

Pro Tip: Put your most important link — usually “Contact” — at the end of your menu. It’s where the eye naturally goes.

2. Lead With One Clear Message

The first few seconds decide whether someone stays or leaves. When visitors land on your homepage, they should instantly understand what you do and who you do it for.

Your main headline should say it in plain English. Forget clever puns or buzzwords. Instead of “Crafting Digital Experiences,” try “Squarespace Websites that Help Businesses Grow.”

Pair that with a simple subline or call to action — clarity beats cleverness every time.

Try This: Ask a friend who doesn’t know your business to read your homepage for five seconds, then tell you what you do. If they can’t, rewrite it.

3. Use Consistent Spacing

White space is one of the most underrated design tools. It makes your site feel calm, confident, and easy to read.

Too little spacing feels cheap and cramped. Too much can make your site feel disconnected.
Squarespace makes it easy to adjust section padding — use consistent spacing across all pages.

Think of white space as breathing room for your content. The more comfortable your reader feels, the longer they’ll stay.

Pro Tip: Use the same top and bottom padding on all sections for a clean rhythm throughout your site.

4. Optimise Your Images

Big images look impressive — until they slow everything down.

A slow website is a silent conversion killer.

Resize and compress your images before uploading. Tools like JPG Mini or TinyPNG can cut file sizes without noticeable quality loss.

Keep most images under 300 KB and never upload straight from your phone.

Pro Tip: Rename your images with relevant keywords before uploading — e.g. squarespace-designer-uk-homepage.jpg — to improve SEO.

5. Keep Fonts Simple

Typography is design’s voice. The more fonts you use, the more your message gets lost.

Stick to one or two typefaces across your entire site — usually a serif for headings and a sans serif for body copy. Use Squarespace’s built-in type scales to keep sizing consistent.

Avoid extremes in font weights or sizes. Cohesive typography instantly elevates your site and shows attention to detail.

Try This: Pick one brand font and commit to it across your site, PDFs, and social graphics. Consistency builds trust.

6. Use Real Calls-to-Action

“Learn More” doesn’t motivate anyone. Be specific.

What do you actually want visitors to do?

Use direct calls to action such as:

• “Book Your Free Website Review”

• “View My Portfolio”

• “Request a Quote”

Make your CTAs clear, visible, and consistent across your site. A well-placed button at the end of each section helps guide visitors smoothly.

Pro Tip: One clear call to action per page is more effective than several vague ones.

7. Design for Mobile First

Over 60% of web traffic comes from mobile devices.

That means your site needs to look flawless on every screen size.

Squarespace’s responsive design does most of the work, but you should always preview your pages on mobile before publishing. Adjust image cropping, spacing, and font sizes where needed.

Try This: Tap through your site on your phone. Is every button easy to tap with your thumb? If not, tweak it.

8. Add Personality Without Clutter

Your brand personality should come through — but not at the expense of usability.

Little touches go a long way: a signature colour, custom icons, or a clean border.

Avoid overloading your pages with animations, heavy overlays, or too many effects. Keep it subtle and cohesive.

A polished site doesn’t shout — it whispers with confidence.

Pro Tip: Choose one accent colour (brand colour or logo tone) and use it sparingly for highlights or buttons.

9. SEO Basics Matter

Beautiful design won’t help if nobody finds your site.

Squarespace gives you the tools — you just have to use them.

Every page should have:

• A unique page title (under 60 characters).

• A concise meta description (under 160 characters).

• Alt text for every image.

Also, use short, keyword-friendly URLs and include internal links between your pages.
Small tweaks add up to big SEO gains.

Try This: Install the SEO Space plugin to score and fine-tune each page easily.

10. Test & Iterate

Your website should evolve with your business. Treat it as a living project, not a finished one.

Check your analytics monthly to see which pages perform best. If something isn’t working — a headline, image, or call to action — experiment.

The most successful sites are the ones that keep improving.

Pro Tip: Schedule a quarterly 30-minute review to make small, focused updates.

Conclusion & Call to Action

Thanks for reading — I hope these tips help you make your Squarespace website cleaner, faster, and more effective.

Even small design changes can have a big impact on how visitors perceive your brand and whether they take action.