How I Design and Build Websites (and How AI Helps Along the Way)
When I design and build a website, I always start with people first. A website isn’t just a collection of pages—it’s your shop window, your portfolio, your brand’s voice all rolled into one. The design has to look great, of course, but it also has to work hard for you: guiding visitors where you want them to go, answering their questions, and showing them why they should choose you.
My Design Process
I begin every project by sketching out the structure—what pages are needed, how they should connect, and how a visitor will move through the site. Once the framework is in place, I bring it to life with a design that reflects your brand’s personality. This includes everything from layout and typography to colour palette and imagery. My goal is always to create a site that feels both unique and easy to use.
Copywriting with AI
One of the biggest challenges many clients face is writing the words for their site. That’s where AI can help. I use AI tools to create first drafts of copy based on the right tone, keywords, and structure for your business. Then I refine, edit, and polish the text so it’s clear, engaging, and on-brand. This means we can move faster, avoid writer’s block, and still end up with professional copy that speaks directly to your audience.
Smarter Code with AI
While Squarespace takes care of a lot under the hood, sometimes you need custom touches to make a site really shine. That might be a unique layout, a clever animation, or a subtle design tweak. I use AI as a coding assistant to generate snippets of CSS or JavaScript, which I then tailor and refine. This speeds up the process and helps me test different solutions quickly—so you get a more polished, professional result.
Why It Matters
Using AI doesn’t replace design skills—it enhances them. The creative vision, the decision-making, and the understanding of your brand all come from me. AI is simply another tool in my toolbox, helping me work more efficiently and giving you a site that’s beautifully designed, well-written, and technically sharp.
Work with a trusted Squarespace Designer UK, View my Squarespace Portfolio, Design Portfolio, or Contact Luntdesign.
FAQ
Q: Do I need a designer to set up a Squarespace site?
A: While you can build a site yourself, a professional Squarespace designer ensures your site is well-structured, SEO-optimised, and aligned with your brand.
Q: How often should I update my website or blog?
A: Even small updates every few months help keep content fresh, which encourages Google to re-crawl your site and can boost rankings.
Q: What’s the best way to improve SEO on Squarespace?
A: Focus on clear navigation, internal links between pages, optimised meta descriptions, and properly sized images.