SEO for the Impatient Creative: Surviving the Google Dance
If you have ever hit "Save" on a major site update and then watched your rankings plummet the next morning, welcome to the Google Dance.
It is that frustrating period where the algorithm pulls your old data to make room for the new. For a creative brain, it feels like a personal insult. However, after years of building and breaking sites, I have learned that the "Dance" is not a sign of failure. It is actually a sign of progress.
The Meta Title Wobble
I recently updated my main site meta titles. It was a surgical move to better reflect the AI-integrated design work I am doing now. Google’s immediate response was a two-page drop in the rankings.
The reason is simple: Google is a skeptic. It sees a change and thinks, "Is this still the same high-quality resource?" It is recalculating the route. If you are in this phase, the worst thing you can do is panic and change it back. You have to hold the line.
How to Speed Up the Re-Index
You do not have to just sit there and wait. Here is how I am nudging the bot to recognise the new version of my site:
Fresh Content Pings: Do not let the site sit static. Posting a new, high-value blog post tells Google that I am active and providing value. This encourages the bots to come back and crawl the site again.
Clean Your Internal Infrastructure: Ensure your internal links and site structure are solid. If the bot finds a clean, logical path, it will re-rank you much faster.
The High-Efficiency Mentality: SEO is not just about keywords; it is about stability. A fast-loading, tidy site performs better, much like a well-organised studio.
The Verdict
The Google Dance is just the algorithm’s way of stress-testing your new identity. While the bots do their work, I am doing mine. I am building new templates and refining the AI-driven workflows that keep my clients ahead of the curve.
Do not fear the dip. It is just the wind-up before the surge.
Work with a trusted Squarespace Designer UK, View my Squarespace Portfolio, Design Portfolio, or Contact Luntdesign.
FAQ
Q: Do I need a designer to set up a Squarespace site?
A: While you can build a site yourself, a professional Squarespace designer ensures your site is well-structured, SEO-optimised, and aligned with your brand.
Q: How often should I update my website or blog?
A: Even small updates every few months help keep content fresh, which encourages Google to re-crawl your site and can boost rankings.
Q: What’s the best way to improve SEO on Squarespace?
A: Focus on clear navigation, internal links between pages, optimised meta descriptions, and properly sized images.