How to Choose the Right Squarespace Designer in 2025

Introduction

Building a website on Squarespace is simple enough to start, but creating something that looks polished, professional, and unique is another matter entirely. In 2025, with online competition fiercer than ever, a well-designed website can make the difference between winning new clients and being overlooked. While templates are a good foundation, they rarely deliver the level of branding, user experience, and performance a growing business needs.

This is where a professional Squarespace designer comes in. The right designer will save you time, bring your brand to life, and ensure your site is not only beautiful but also built with SEO and growth in mind. Choosing carefully is essential, though — not every designer offers the same skills, service, or value. In this article, I’ll explain how to choose the right Squarespace designer in 2025, what to look for, what to avoid, and why working with an experienced UK-based designer could be the smartest decision for your business.

Why Hire a Squarespace Designer?

Squarespace is an excellent platform, but there’s a clear difference between a DIY site and one designed by a professional. A skilled Squarespace designer can:

• Craft a unique layout tailored to your brand, rather than relying on generic templates.

• Optimise your website for search engines, ensuring you’re visible to the right audience.

• Save you hours of trial and error by knowing exactly how to achieve the look and features you want.

• Offer training and tutorials so you can confidently manage your website after launch.

If you’re based in the UK, hiring a Squarespace designer who understands local markets and trends can give you an added edge.

Key Qualities to Look For in 2025

When searching for a Squarespace designer this year, here are the qualities that matter most:

• Experience & portfolio – Look for proven work with real businesses, not just template demos.

• SEO knowledge – A site that looks good but doesn’t rank is wasted potential.

• Customisation skills – The best designers use tools like SquareKicker or custom CSS to create sites that stand out.

• Strong design eye – Branding, typography, and layout matter just as much as functionality.

• Support & training – A good designer won’t just hand over your site and disappear; they’ll make sure you can update it yourself with confidence.

How Much Does a Squarespace Designer Cost?

The cost of hiring a Squarespace designer can vary greatly depending on experience, location, and the scale of your project. Some freelancers charge hourly, while agencies quote large packages.

As a guide:

• Freelancers may charge anywhere from £50–£100 per hour.

• Agencies often start at several thousand pounds for a project.

• At Luntdesign, my rate is £350 per day — a highly competitive rate compared to London agencies, while still offering top-tier expertise.

Think of it as an investment: a professional website pays for itself through improved visibility, stronger branding, and increased client trust.

Questions to Ask Before You Hire

To avoid disappointment, ask potential Squarespace designers:

• Can I see examples of your recent projects?

• Do you include SEO setup as part of the build?

• How do you provide training or tutorials once the site is complete?

• What’s included in your package — just the site, or extras like branding and logo design?

Red Flags to Avoid

Unfortunately, not every Squarespace designer delivers what they promise. Be cautious of:

• Designers with no real portfolio or client testimonials.

• People who guarantee instant SEO results (Google simply doesn’t work that way).

• Anyone who only re-skins templates without offering true customisation.

• Cheap link-building or Fiverr-style SEO “hacks” — these can do long-term damage to your site’s rankings.

How to Find the Best Squarespace Designer in the UK

There are a number of ways to find a reliable designer:

• Directories and listicles – These can be a useful starting point but often list dozens of names without much detail.

• Google searches – Searching Squarespace designer UK will highlight professionals optimised for the UK market.

• Referrals and testimonials – Ask other business owners who they worked with.

If you want a proven option, I bring over 25 years of experience in design and branding, including time at top London agencies. I’ve worked on everything from Tesco Clubcard to high-end photography websites, and I now focus on helping businesses of all sizes create stunning, optimised Squarespace sites. My pricing is transparent, my process is straightforward, and I always provide video tutorials so you’re confident managing your site afterwards.

FAQs

What does a Squarespace designer do?
A Squarespace designer customises your website to reflect your brand, ensures it’s user-friendly, integrates features you need, and optimises it for SEO.

How much does a Squarespace designer cost in the UK?
Costs vary, but expect to pay between £50–£100 per hour for freelancers, or £300–£500 per day for experienced designers. Agencies usually charge more.

Do I really need a Squarespace designer or can I do it myself?
You can build a site yourself, but a designer ensures your website looks professional, performs well on search engines, and aligns with your business goals.

Is Squarespace good for SEO?
Yes — with the right setup. A professional designer will make sure your titles, meta descriptions, images, and structure are optimised so you can compete effectively.

What’s the difference between a web developer and a Squarespace designer?
A developer writes code from scratch, while a Squarespace designer works within the platform to create beautiful, functional, and strategic websites.

Conclusion

Choosing the right Squarespace designer in 2025 isn’t just about finding someone who knows the platform — it’s about finding a partner who understands your business goals, branding, and audience. With the right designer, your website can become one of your most powerful marketing tools.

If you’re looking for an experienced Squarespace designer in the UK who combines high-level design skills with practical SEO knowledge, get in touch today.