So why doesn't a logo cost the same as a night out? First and foremost a logo is the first impression you give any potential client.

It's your image.

The logo should inspire trust and admiration for your company. It's my job as a designer to produce you a logo that conveys this to your clients. If not I am not doing my job properly.

If it's poorly thought about and knocked together in a day it will not do you or your company any favours. A great logo has been thought about and developed. The best ones work because they are simple. These are the ones that take ages to perfect, but they last a lifetime.

Think Nike. Others such as BBC and Adidas. These are great, they have longevity.

I really wanted to put examples up of bad ones, but felt it was wrong.

I follow this basic process to do a logo:

1. A design brief
2. Brainstorming
3. Sketching and looking at typefaces
4. Rendering
5. Send to client
6. Revise and finish

This should take a bare minimum of 2 days, and that's very short.

I can do a logo in a couple of days given all the information I need. But It can also take months.

It should take as long as it takes!