WOLFF AND OLINS PULL NO PUNCHES

This year's Kyoorius Designyatra conference in Mumbai re-united Michael Wolff and Wally Olins on stage in a session that pulled few punches when it came to their thoughts on modern-day brand consultancies

The session was chaired by CR editor, Patrick Burgoyne. "Some of the quality of work and the quality of thinking that some of the major design consultancies charge people a lot of money for is obscene and absurd," says Wolff in this extract in which the pair are asked what they think of hostile media attitudes towards branding and how design consultancies should defend themselves.

I found this very interesting cos I also think that some work that costs stupid money is pretty poor, but have found myself in positions many times where clients want a whole brand for £200. It's a mad world.